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Why You Need SEO Copywriting For Your Construction Company

When you’re running a company, there are many ways to promote your business. The best way is through the content on your website. You can attract many new clients if you write your content with one specific tool. WPamplify has a few reasons why you need SEO copywriting.

What Is SEO Copywriting?

SEO stands for search engine optimization. When you publish content online like blog posts or content pages, search engines like Google and Bing save the content in their files. The next time someone types a topic in the search engine that is similar to what you wrote, it will pop up. However, the content will only pop up if you follow specific guidelines.

People do research on a company before they hire them. When clients do a search for your business, you want your company to appear first in a search. Writing valuable content makes your company visible to clients. If you’re writing your own content, consider working on these things:

Write in Easy to Follow Sentences

This way focuses on writing content in a way that comes up in online searches. Use sentences are are short and clear. These sentences should not be more than one and a half lines.


When you write paragraphs, work on write 2-3 sentences of valuable content. Longer sentences are hard to recognize in a search engine. Bullet points are also important for giving your clients key information.

Use Strong Headers

The first thing you need to do is grab your reader’s attention within the first couple of sentences. A good way to do that is by using headers for organizing your content. Headers are great for skimming as well as search engine optimization. The headers give the reader an idea about the information they’re about to read.

People who research companies online don’t often read all the information on the company. If a client wants to find information quickly, they’ll often skim the content and get what they need. If your sentences are too long, they’ll probably lose interest.

Use Link Building

There are many benefits of internal and external links for your website. Link building allows other websites to get back to yours. This tool is important for SEO because it gives your website authority with the search engines. Some ways you can build links include:

  • Writing quality content
  • Blogging on your site and others
  • Creating videos
  • Listing content on other websites
  • Referencing resources on your website

Target Keywords to Your Industry

Keywords are words that people search when they are looking for your business. Long-tail keywords are longer phrases of the same keywords. They tend to be more specific and allow you to gain more traffic to your site.

When you put the keywords in your content, you tell Google that the page has the information your potential customer is looking for. Focus on a few words that really target your specific niche. It’s also a good idea to do some keyword research and make a list of words you want to use. Our favorite free keyword tool is put out by Neil Patel.

Write Quality Content

It’s hard for your clients to read your content if there are a lot of errors on the page. Besides, content that is full of grammatical errors will not rank as high on search engines. One of the best ways to catch your own errors when proofreading is to read your content out loud.

Make Content Skimmable

People tend to skim content to find the information they need. To make your content skimmable, use these tips:

  • Incorporate keywords and phrases that focus on your topic
  • Use bullet points for key thoughts and ideas
  • Keeping sentences short and clear

These are just a few ways to tighten up your content and make it easy for search engines to recognize your content. It will also help promote your business.

WPamplify Can Help You

WPamplify can help you use these tips and get your content noticed in the search engines. Contact us today if you want help with your SEO copywriting.