Developing a website marketing strategy is essential to growing your business. According to the Business Insider, 40% of people use search engines to find the information they need before making a purchase. That’s why the team here at WPamplify works so hard to help our clients rank on Google Search Engines for targetted keywords.
So, what is a good website marketing strategy for your business? Here are a few of the things we recommend you do to reach your target market.
Have Your Website Analyzed
There are several ways you can have your website analyze. For one, you can have our team look it over and determine what can be done to increase SEO. We’ll look at it from a technical perspective and show you where tweaks need to be made in order to get you on a first-page ranking.
Another thing you should do to analyze your site is to send people to your website and ask them to give you feedback. When you are engrossed in your own business all day long, it is really tough to have an outsider’s perspective. That’s why it is important to ask a few trusted friends to review your site.
Invest in a Mobile Responsive Design
More and more consumers are using their phones to make purchases. They browse their devices at times that are convenient to them and buy what they need right then and there. Fewer and fewer consumers are waiting to get on their computer to make a purchase.
What does that mean for you? You must have a mobile responsive website. It is estimated that 60% of the top 100 global retailers haven’t made this a priority, yet. That’s why it is even more important that you invest on the ground floor.
Improve Your Brand Message
You can drive traffic to your site all day long, but if you don’t have a good brand message, then your audience will click away. Write great headlines that catch the reader’s eye and highlight features that will grab their attention.
Another thing you should focus on with your writing is being extremely clear and telling your reader exactly what you want them to do. If you want them to call you, say it. If you need them to fill out a form to get in touch with you, make it easy for them to understand.
Always Add New Keywords to Your Site
Maybe you added keywords to your site when you first built it. But, there are billions of new search terms that are available every year. Make sure you are updating your site with relevant searches every single month. This is one of the things our SEO team does for our clients. We look for the latest keywords and make sure we target those words on different pages of your website.
Look for High-Quality Backlinks
Link building is a highly effective SEO strategy that you should invest in. This is a service that we offer our clients, because we know how important it is for your site rankings. When you have links pointing back to your site from other websites, it tells Google that your site is legitimate.
Get in Touch With Us Today For Help
If you want to take your website marketing to the next level, get in touch with the team here at WPamplify today. We’ll reach out to you and make sure that you see improvement on your rankings. We care about our clients and always happy to partner with others.