A business blog is a marketing tool that can fuel business growth by driving traffic, influencing conversions and establishing authority. These benefits of blogging can help separate yourself from the competition while helping boost your search engine page rank. This boost in page rank will help with brand awareness, and can possibly increase the number of leads you get every month.
WPamplify examines some of these benefits of blogging below.
Influence conversions
One benefit of blogging for your business is that it may help you influence and increase conversions. Having visitors become convinced that you can provide the solution to their problem or the product that they desire isn’t easy. But you can turn these visitors into customers with a business blog.
But how do you influence conversions? It really helps if you know your audience. Will everyone be able to understand your message, or will they get confused?
Connect with your audience
Knowing your audience will also guide you on what to write. What you may find interesting, may not be something that’s valuable to the audience. If they don’t find value, then they won’t stay on your site.
When posting to your business blog, think of ideas and topics that your audience may find useful. Answer questions about your services and help them understand what they are buying before they buy it. You can also leave a way to quickly contact your business by placing, at the bottom of each post, a form or link to your contact page.
Drive traffic
Appearing on the first page of Google’s search results is great. But the truth is that there are only so many spots available on that page, and the competition to get there is never-ending.
By blogging for your business, you’re adding another page for Google and other search engines to visit and index. Another page that is indexed means another page that can potentially show up in the search results page.
Focus your keywords
To increase the chances of your blog posts ranking higher in the search results, you need to first determine what your focus keyword will be. Then you need to include it in different parts of the page:
- The URL
- Page title
- Main content
- The alt attributes and file names of any images in the post
- Meta description
Blogging consistently also makes your company look active. New content may help bring in past visitors to go along with unique visitors because these past visitors haven’t seen the latest posts.
Establish Trust
When customers are shopping, they aren’t looking to buy from just anyone. They want a familiar name, someone that makes them feel confident. They want to work with a brand that they can trust.
Why is it so important to build trust with your audience? It’s hard to get ahead of those competing in your industry without it. But with it, you build credibility as someone who’s an expert.
Use a business blog as a chance to prove that you’re an authority in your industry. Demonstrate your knowledge by producing quality content, like FAQs, how-to’s, or videos. Showcase before-and-after photos of recent projects, including details on how you accomplished the “after” portion. By doing this, you may better persuade customers to buy your products.
How We Can Help
Creating powerful content takes time. As a business owner, it may be hard to find the time to consistently post to your business blog. It may be better for you to partner with a marketing agency.
- Improving consistency: Using a digital marketing agency can create and follow a schedule for posting to your blog. This can help with ensuring that your blog is updated with new content.
- Hiring an agency instead of an employee: Not everyone has an employee who has the ability to write and write well. By teaming up with an agency, you can be confident in that high-level content is being produced for your blog.
- Measure and analyze results: A digital marketing agency will have the tools and knowledge to track your blog analytics. Data such as unique visits, location, and more can be used to see how well your blog is performing.
Contact Us For Your Business Blog Needs
WPamplify has the talent to keep your blog active, and to reach as many people as possible. Contact us to see how we can help measure your blog performance. Our tools and staff can improve your page rank, drive traffic to your site, and increase conversions.
