Using Twitter to reach customers is an essential skill for marketers in the 21st century. Learning how to use this tool effectively may present a serious learning curve for anyone, from millennials to baby boomers. Thankfully for you, we’ve compiled some of the best tips for determining what Twitter tailored audience should be your target market so you can let your 140 little characters nab the sales you need to stay on top of your niche.
Twitter’s search tools give you insight into the things your customers talk about online. Learn about the products they buy, the things they share and even the cat memes they like (we promise, the cat memes are relevant).
Filter Your Searches
Filter your searches because each one should help to connect you with users that may become potential leads for marketing your brand. Follow influencers and users within your product category and hop onto the bandwagons they ride in order to make your presence known throughout the Twitter-verse.
Hashtags (#) are specialized keyword phrases that group similar tweets together by implementing hashtagged phrases to unite users around a singular idea. Some hashtags are super viral, especially ones related to holidays or current events (#MerryChristmas, for example). Others are more consistent, with evergreen appeal and are used frequently by users for many reasons (example: #MomLife).
Keywords are similar to hashtags, and you want to search for ones related to your brand and the products you offer. Use keywords and hashtags to reach out to users that relate to some facet of your brand or who might benefit from a product or service that you offer.
Users can tag one another through Twitter’s mentions feature, and these mentions are an ideal inroad for you to learn more about with whom your customers already interact. If one of your customers mentions someone else who appears to be from your same targeted demographic, this user may also be interested in your products.
Location can be important if you market to a specific audience within your physical community. Businesses with physical locations, like restaurants, boutiques, and local grocery stores, tend to have a great need to market locals. Location tags can put them directly in touch with users in their communities.
Study Your Competition
Knowing what your competitors are up to can give you some serious advantage in trying to reach your market. Follow your competitors and perform periodic check-ins to see what they’re doing well, and then see what they could improve upon with regards to their marketing, products or services.
Positive tweets that show your competitors in a good light give you insight into what customers like about other products and services that are similar to yours. Do they like the way that they can buy these products? Is good customer service something that your demographic values?
Similarly, negative tweets can teach you about what you potential customers DON’T want. Are they mad about rate hikes or obscene wait times? Learn from your competitors’ mistakes and avoid the pitfalls to keep your customers happy and your brand top in your customers’ minds.
Giving your brand an online personality makes you more favored among your demographic. Stay consistent with your brand, of course, but show off the more personal side of your organization to remain relevant to the audience that you serve.
Tagging your location when posting tweets is a great way to remind your customers where you are. Maybe someone local sees your tweet and interacts with you regarding the nasty snowstorm your area just received. Perhaps a group of users is looking for a local pizza place for dinner and sees that you tagged a photo of a wood-fired pizza in the same town where they live.
Staying in touch with your customers and potential contacts is a vital way to add new clients to your brand. You want to be friendly and considerate of the users that interact with your brand on Twitter. Elevate positive interactions and address them, but don’t fuel negative ones in order to come across as genuine and relatable on social media.
Does someone love your product? Let your entire fan base know with a retweet. Simply press the button and add a quick comment to share the exciting news with all of your followers.
Automate Your Account
This may seem like the opposite of the advice to get personal with your Twitter interactions. However, if you’re a busy professional and have an overworked staff, adding Twitter maintenance may be too much for any one person to take on.
Get an App
There are apps designed to post tweets for you around the clock. Simply enter the information that you want to distribute and the times when you want it shared, and your app covers the rest. Enlist the assistance of a service that can tweet relevant content for you.
This doesn’t preclude your personal interaction with customers on the platform, especially since you still need to upkeep your social media. Automating some of your tweets gives you the opportunity to target your Twitter time to catching up with clients and doing your research to make your next batch of tweets that much better.
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