Search Engine Optimization or SEO, as some of you call it, is the most consistent and valuable marketing tool at your fingertips. Despite what you may have heard, we can tell you that SEO is not dying and is actually growing. SEO is here to stay, but that does not mean it is not changing. This is why the team at WPAmplify wants to keep you up to date and informed on exactly what Google will be throwing at you. If you are trying to drive more organic traffic to your website in 2021, stay tuned.
SEO Trends for 2021
These are some of what we consider the top SEO trends of 2021. If you have any questions about these and how they can work for your website, please let us know.
Core Web Vitals
In May 2020, Google announced three new metrics called the Core Web Values. These are used for measuring the user experience and include lading, interactivity, and visual stability. All three of these metrics are related to one thing, page speed. They measure how fast it loads, how soon it gets interactive, and how stable the page is while loading. Starting in May 2021, Google will use the Core Web Values in the ranking factors. This means you will need to pay closer attention to them to appear on that first page.
The BERT algorithm (Bidirectional Transformers) from Google uses machine learning and natural language processing to understand better searches and what the users are really searching for. It works in more than 70 languages and for almost every query that appears in Google English. With the update, the Google search engine bots are more conversational, so to speak, and Google’s algorithm can now interrupt the searchers’ intent. To break it down, this just means Google can understand things easier.
If your website is not BERT friendly, then you will not rank for the keywords you are using in the long run. This puts more emphasis on publishing valuable content that satisfies the user intent on your website.
It should come as no surprise that more than 50% of searches are zero-click searches. This means that more than half of the Google searches end without any click. This is because consumers get the answers they need without even having to click a result. It is often already listed in menus, snippets, related questions, and more.
This is an excellent reason to make sure that your website, ads, Business Profile, and blog content covers your keywords according to your search intent. You must invest time in keyword research to find the ones that will bring you more traffic and sales for your business.
You can up your keywords by using long-tail targeted keywords for your business. Use Google Search Console for help in this. You should also understand the intent of your keywords. Even the low-volume keywords can still generate your business dollars.
We only mentioned a few of the SEO trends we find essential in 2021. While there are a few others that could also help, including:
- Writing original content
- Voice Search Technology
- Artificial Intelligence
- Video Marketing
- Featured Snippets
- EAT and Branded SEO
For SEO Help
WPamplify is here to help you with all your SEO needs. We can help bring in more organic traffic and improve your visibility, all while offering you worry-free site support. If you want to up your SEO game, contact us today. We can be reached at 201-540-9032.