Small businesses need to run their websites properly to get the most visibility when it comes to an overall marketing strategy. Creating and maintaining a website is a low-cost marketing tool that doesn’t need extra advertising revenue beyond just keeping your website active. Small businesses, such as restaurants, local retailers, boutiques and service providers, should focus on affordable local SEO strategies to get the most out of their online presence.
Mobile Is Everywhere
More and more people own smartphones, and those potential customers search the web through those mobile devices. Your website must be optimized for mobile viewing, and you should make sure it appears in the right online searches when people try to find your small business.
Reach More Mobile Customers
Approximately 94 percent of smartphone users search for local information through those devices. Your traditional website may not appear on these phones because it looks unwieldy when it’s not optimized with the right dimensions, fonts, and graphics that fit onto a smaller screen. You reach many more customers when your website is ready for mobile viewing.
Mobile Search Engine Optimization
Web search companies all have programs, called algorithms, that catalog and rank websites based on various criteria. More and more of these companies take into account website optimized for mobile devices. Mobile is just part of the local SEO puzzle.
Have a comprehensive NAP strategy when it comes to your small business. NAP stands for name, address and phone number with area code. These identifiers show where your business is located. Just as no one can find your business in town without knowing the physical location, people searching the internet can’t find your website without seeing the address on your web pages.
Each and every page of your website should contain your company’s physical address and phone number. This normally goes at the bottom of every page in the area called the footer. Instead of adding the address as an image, your website must have the address as part of an HTML code. Web search programs don’t pick up the address if it’s in an image or a graphic because of the way those images are formatted.
Area Code and Phone Number
For local SEO, your phone number must have a local area code as opposed to a toll-free number. It’s okay to include both if you want to reach a national audience. Web search companies pick up on the area code to determine where your business has a physical location.
Why is a physical location important? Smartphones have GPS trackers, and GPS trackers use online mapping information. Online maps typically mine information from business names and address as listed on the official websites. There are other ways to get your location out there aside from listing your address on every page of the website.
Add your local business to online directories such as the Yellow Pages or the Google My Business page. These directories increase your company’s visibility because it matches the address you put on every page.
You probably have social media profiles on LinkedIn, Twitter and Facebook. Include your company’s full address on the profiles because, again, this gets your company’s address on more websites. When your business’s address shows up on more websites, Google and other search engines recognize this and they match these addresses back to your business name and official website.
Make sure your address information is correct on review websites such as Yelp and Trip Advisor. These are great resources that produce more visibility for your local business. You can also add a few extra touches that make your company and its website more searchable.
Google recognizes high-quality websites with the types of media included in the content. That’s because advertisements embedded in images and videos make more money as opposed to simple text-based ads. Google may increase your website’s searchability when you include images and videos as extra touches that accompany the text of your website.
Local keywords are important when it comes to marketing your website. In your blog posts, mention the local city in which you live. Talk about what’s going on in your city or area to receive more attention from web searches.
What Are Local Keywords?
Local keywords and local content talk about your services, your company’s niche and how you serve the populace. For example, your company’s motto can be “Serving the Springfield area with pride,” or “Helping New Yorkers maintain their health.” Talk about local events found nowhere else, such as a major fundraiser, sporting event, festival or community gathering. Mentioning all of these items creates local keywords that draw residents and customers to your website thanks increased search visibility.
Using Social Media
Localized social media works the same way. A post on Facebook or Twitter can mention your city name, a local event or the street where your small business is located. For example, a post about a restaurant opening for the day can read, “Good morning, Smithville! Stop by Main Street to smell the bacon and coffee going right now!” There are many ways to use local keywords on social media posts every single day.
All of these strategies can get your small business noticed. When more people notice your company, your revenue and profits grow. Local keywords and SEO represent low-cost or no-cost ways to market your company. See how WPAmplify can help your firm take your online marketing strategy to a new level.
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