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Slinging Ink – 38% Boost in Organic Traffic & Higher Quality Customer Interactions

This case study focuses on our client, Slinging Ink, a renowned calligraphy firm in the Houston area that sells hand-written calligraphy for both personal and professional purposes. 


Slinging Ink came to WPamplify looking to increase both the quality and quantity of their leads. They knew the more traffic their website got the better, but they also knew a more targeted approach could help increase the amount of sales they got from traffic. 


  • Keyword research to pinpoint the most efficient keywords to both boost traffic and retention.
  • Ongoing metadata and content optimization based on chosen keywords.
  • We review Google Search Console on a monthly basis to ensure we are getting the most out of their metadata.
  • Google Search Console optimization including XML sitemaps and schema
  • We remain flexible to adapt the SEO to Slinging Ink’s changing business model. 
  • Ongoing SEO consultation to make sure Slinging Ink is getting the most out of their website. 
  • We optimize their Google Maps profile using our local directory tool.


Slinging Ink has seen a 38% boost in organic traffic when you compare January through June 2019 versus January through June 2018. More people are finding Slinging Ink organically from search engine searches than ever before. More importantly, these new leads are turning into new clients.

slinging ink yoy seo stats

“I had utilized various SEO companies before Ryan so I was always receiving leads through page 1 Google rankings, however it could at times be sporadic for various reasons.  Also, my business focus has shifted a few times since that time and the volume is lower, as expected, but the client interactions have become that of a higher quality and revenue has increased.”

The number of keywords they rank in Google for the top 100 increased from around 150 when we started working with Slinging Ink, to 465 now. 


Slinging Ink wanted to not only increase the amount of traffic to their website, but also the amount of high quality leads. Since choosing WPamplify, Slinging Ink has seen a 38% boost of traffic to their website and an increase in sales.

Let us increase the amount of high-quality leads that visit your website! Contact us today for a free website analysis.