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Site Speed Optimization: Why Faster is Better

We live in a fast-paced world. People demand instant gratification and have the resources to get it. If your website is tripping over its own virtual feet, you’re losing potential customers. It can also have a negative impact on your search engine rankings. If you lag behind the competition, you’ll get left behind. Discover the importance of site speed optimization and why faster is better.

The Relentless Need for Speed

Vehicles and electronics are constantly updated to do the job in less time. It seems a new version is released every few months and everyone wants to get their hands on it. There is a relentless need for speed in our society. Multi-tasking is the normal state of mind. It is impossible to get more done when you are a slave to old-fashioned technologies. This also applies to your website. Visitors will surf away to the competition if your website fails to load in mere seconds. Few people will sit around and wait for it. After all, the can get what they want elsewhere in a fraction of the time. In today’s world, time is money. This means your website should load instantly. Every second feels like an eternity in online time.

Speed Matters to Google

Site speed now matters to Google as well as real-life users. If webpreneurs are blindly focused on Google requirements, they still need to recognize the relevance of speed. Page speed is now a minor factor in Google’s page ranking system. While it is a small element of how a web page ranks, it is on the list of things you should do. Of course, it makes the most sense to appeal to actual users as well as fulfill the criteria of Google. Search engine optimization techniques should be timeless and stand up to any updates Google decides to make.  If you focus on having a functional website and great content, you never have to worry about sliding down the ranks.

Fast-Moving Mobile Websites

More people are searching for what they want on mobile devices. How many Internet users are actually tied to a computer when they look for a local service? Usually they are accessing a website from their smartphone, tablet or other mobile device. Checking your site speed optimization also ensure your site moves faster on mobile devices. When people are on-the-go, they won’t wait for your website to load. You can’t afford to miss out on this growing market segment. Often mobile users make split second decisions. If your site is appears right away, you could be the one they choose.

Why Your Site is a Slug

There are many reasons why your website could be sluggish. For example, certain types of images can slow down loading time for each web page. Trying to figure it out on your own can become frustrating and time-consuming. We already know time is not a commodity you can afford to waste. Keeping up with the pace of the modern world is the only way to remain relevant online. Caching plugins can be used to help your website gain speed and minimize network traffic. A CDN is another way to boost your website speed and make the user experience less stressful. Consider why your website is moving slowly and make the  necessary changes to stay on track with the rest of the web world.

[box type=”shadow”]Main Takeaway: Site speed optimization is crucial to stay relevant in a fast-paced online world. People expect instant gratification and surf over to the competition if you can’t deliver it. A faster website improves the user experience and can help boost your ranking on major search engines such as Google.[/box]