If the thought of creating new content each month for your small business website feels overwhelming, you’re not alone. While creating new content is helpful for website SEO and your readers, updating past content is just as beneficial. Rewriting and updating old blogs provide many benefits for your business.
Why Should You Update Old Blogs?
When it comes to content creation for your small business website, new doesn’t always mean better. Older posts still have value; extra work can freshen them up, attracting new readers and helping you gain customers. Here are a few reasons why you should take time to refresh old blogs.
Creates A Better User Experience
Depending on when you wrote a post, older blog posts often contain broken links or outdated information. Look at older posts for broken links, older images, or unorganized information. Many readers look at the date on a blog post for the most relevant information. As you update the content, you can add fresh images and ensure mobile-friendliness. These simple steps will also increase the online visibility of your post and attract more readers.
Boosts On-Page Performance
You can use many strategies for SEO optimization, and on-page performance is one of them. You can optimize pages on your website by updating content and adding internal links within the content. Some of your newer blog posts may have information that can link back to your older posts, creating a better experience for your readers. Updating older posts allows you to reorganize your content to include more internal links, linking certain concepts within your industry.
Builds Your Authority
Using the E.A.T. (expertise, authority, trust) method can help you build authority as a business and a leader in your industry. Updating old blog posts allows you to fix incorrect information, add images, reformat, and add valuable content.
Helps Save Time
As a business owner, you may have less time during certain seasons. If you keep a blog publishing schedule, you can update old blog posts rather than create new ones, which is faster than creating new ones.
Getting Started With Blog Updates
While there is no perfect formula for updating old blogs, there are a few tips you can implement to get you started. Refreshing older posts is an excellent SEO strategy that can save time.
- First, look at older posts and determine which ones ranked higher than others. You can update these first to boost their visibility and performance.
- Target new keywords and phrases to boost SEO.
- Optimize on-page SEO with a new title, meta description, and subheadings.
- Update the content with more relevant information, rewording as you move through the post.
- Change the images or add new ones.
- Add the new publish date.
- Check for broken links.
Contact Us For Help Today
Our team works with small businesses on website marketing and optimization. We can offer a full quote on our services based on your unique business needs. Get in touch with WPamplify today to schedule a strategy session. We look forward to working with you.
