Memorial Day is a time to remember those who died in active military services. We pay homage to the men and women who gave their lives for our freedom and prosperity. With memories in mind, this three-day weekend is for more than summer barbecues and soirees. Take time out to review some of your old school marketing strategies to determine the good, the bad and the ugly. You might decide to revamp your current approach to include a couple of oldies but goodies that stand the test of time.
What Are Words For
Words make a difference when you create a website and market your business online. In fact, words have become more important than ever before. People use certain words to find what they want on major search engines. You want your website to rank well on searches using the relevant words related to your type of business. However, there is a fine line between using and abusing these words. Google penalizes sites for overusing certain keywords. This is the enigma that defines current SEO strategies. The bottom line is it always makes sense to use a keyword in the title of your article then repeat that keyword in the first paragraph. More complicated SEO strategies are better left in the hands of professional to avoid having your website downgraded or eliminated from search engine results.
Compelling Content Rules
Another factor that always remains the same is the importance of developing good content. Compelling content always rules because it provides real value to the reader. It answers questions, provides cutting edge info or appeals to the emotions of the person reading it. People should nod as they read your content, showing they relate to it and understand what you want to convey. It also needs to have a definitive call to action to help promote your business. While your content should not be completely focused on marketing your company, promotional efforts should be seamlessly integrated into top notch content about topics that matter. Forbes recently discussed ditching old school keyword strategies for tactical content with the proper use of relevant keywords.
You’ve Got Mail
It takes more than email marketing to make your business stand out from the competition. Many businesses are completely focused on digital marketing and forget the impact of direct mail marketing. Some people don’t have home computers and older consumers may not be computer-savvy. Busy executives often dismiss most email messages unless they recognize the sender as a key client or contact. Sometimes email messages wind up in a spam box, never to be seen by human eyes. Postal mail is handled by real people and lands in the hands of the consumers you want to reach. Colorful packaging, an alluring message and promotional materials are all ways to encourage the recipient to open the mailing. After all, most people are interested in a freebie or coupons offering significant discounts.
Reach Out and Touch Someone
All day we text, leave voice mail messages and chat online. We might also participate in a video chat or conference through a site such as Skype. But how often do we make a phone call to talk to a potential or current client? Telephone solicitation was once one of the most popular ways to market your business. Pick up the phone and use it to reach out and touch someone. Gather information, find out what client really want and seal a big deal by talking on the phone for a more personal touch.
In Your Face
Get really personal by actually scheduling a meeting with a key client or associate. Often we work online with people and never actually see them face-to-face. Just a decade ago, people had to meet with each other to finalize a deal. Now most of this can be done via the Internet but it still lacks a certain something. Dare to stand out from the crowd and book an old school meeting with that client you’ve been trying to land for the past few month. You might be pleasantly surprised by the results, especially with baby boomers who are accustomed to meeting with people face-to-face.
[box type=”shadow”]Main Takeaway: Memorial Day is here, which gives you time to remember some of your old school marketing techniques and whether they were effective. Consider the benefits of rediscovering timeless marketing strategies such as direct mail marketing, quality content and face-to-face meetings.[/box]