Everyone is talking about online visibility and how much it matters in a competitive business world. But what exactly is online visibility and how can your company get it? Consider attending a networking event for your industry. You want to meet people, give out business cards and even speak at the event to get noticed and remembered. Online works much the same way except you are striving for attention on the Internet. Consider what online visibility means and how you can improve your Internet presence.
What Is Online Visibility?
Online visibility is more than a catch phrase being used by all types of entrepreneurs. Basically speaking, online visibility refers to how visible your website is online. You need to do more than simply have a live website. It is important to ensure your website ranks well on related search engine inquiries. Ranking well on the search engines ensures your business is seen by more potential customers. When SEO strategies are combined with effective marketing campaigns, your website starts to get the attention it deserves. Attracting more targeted traffic also can lead to greater conversions and profits.
Learning More About Search Engine Optimization
The rules of SEO are constantly changing and being updated. This is to improve the results for end users. There was a time when black hat SEO tactics caused sites with little or no relevant information to rank well on the search engines. Now it takes much more planning and work to achieve high rankings on the search engines. The appropriate use of relevant keywords and meaningful content related to your industry are two of the easiest ways to start improving your rank. Keep in mind the excessive use of keywords is likely to get your website penalized, which means it plummets down the rankings or gets completely removed from certain search engine results. Read resources such as the Moz blog to learn the latest SEO updates. Consider working with an SEO pro to get results without penalties. It can take weeks or months to boost your ranking so patience is definitely a virtue.
Often businesses try to avoid having a blog because it involves ongoing updates and maintenance. The catch is that these updates also help to slowly improve your website ranking and visibility. You might be holding back because you don’t have any writers on board. Hire a freelance writer to create posts for your blog. It only takes a few minutes to post them with related images, graphs and/or videos. Stay away from spun or rehashed content. This type of tired content usually does not rank well because it is easily recognized by readers and search engines. Find out what your potential customers want to know and attempt to provide answers and solutions on your blog. Remember you don’t have to be Nobel Prize candidate to write a blog. All you need to do is stay on-topic, offer valuable info and relate to your readers. You can even try to do it yourself and have one of your associates edit your writing.
Start to Get Social
Another aspect businesses tend to overlook is creating dedicated social media accounts for the company. Using your own account looks unprofessional and few business associates want to hear about your high school reunion last month. Start accounts for your business on Twitter, Facebook, LinkedIn and Pinterest. Update them regularly and look to link with people who are chatting about the same topics. Add social media sharing buttons to all your content to encourage readers to share it. Post links on your home page to your social media accounts and ask visitors to connect with you. Use social media to ask questions, provide updates and share links to your latest blogs. Reply to visitors and take time to occasionally visit their content. This builds positive relationships that may lead to greater profits. After all, if you want them to visit your pages, you also need to visit theirs and post replies.
[box type=”shadow”]Main Takeaway: Online visibility refers to how much people actually find and see your website. Improve your online visibility can help boost conversions and profits. Discover the importance of SEO, blogging and social media when you want to get seen.[/box]