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Small Business Marketing Tips & Advice

The One Key Tool to Building a Successful Business

As a business owner, you are always looking for new and innovative ways to improve your business success. However it always comes back to the basics – business is about people. The people you know and the people those people know will directly correlate to your success.

Developing Win-Win Networking Relationships 

For a business relationships to be fruitful, both parties must gain a benefit. Networking is not going to be a quick fix as the key tool to building a successful business is networking for the long term. Simply put relationships take trust.

Make sure you are networking with people who might be interested in hiring your services or know people who would be i.e. know your target market.

The value of knowing your target market cannot be stressed enough. It will not only give you better direction in your interactions but will also give you more purpose at your next networking event.

To gain those lasting win-win business relationships through networking, consider what you have to offer. Networking is a give and take and you must always give value to receive value.

The “Law of Reciprocity” will always reward those who give. Try giving your support or buying a service and you will likely see a return in some way.

Follow Up Promptly with a Coffee Date 

The key to successful networking for your business lies in the follow up. Make it prompt and friendly and get out there.

Come prepared for the meeting  with a topic and some questions and eliminate pressure by keeping your expectations realistic.

The key to success is to focus on developing the relationship and not on getting immediate results. Results will come as you keep in touch and offer them value over and over again.

Networking on Social Media 

Although face-to-face networking is significantly more powerful, make the most of your social media presence to develop successful business relationships.

Join conversations on Twitter and Facebook  and share your knowledge and expertise. Join LinkedIn groups to virtually network with professionals in the same industry as you.

In a world where business goes digital more each day, social media offers you the opportunity to meet professionals world-wide and build relationships that can result in referrals and business.