The Link Between Data Management and Lead Generation

Published on Jun 5, 2014




© kikkerdirk - Fotolia.comOne of the biggest goals of most businesses is generating leads. We create complex marketing campaigns, redesign websites and produce the latest versions of widgets just to get attention. If our offerings hit the mark, our advertising will generate leads. When we pursue them to the fullest, these leads can be transformed into paying customers. Unfortunately, many businesses wind up missing the mark. Surprisingly, poor data management could be one of the most compelling reasons why your marketing isn’t generating more leads.

Data Matters

When you run a business, data is the cornerstone of your daily operations. We gather facts about products, services and our target market. Then there is endless data that passes through businesses including contact information from customer inquiries to advertisements from related businesses. Some of it might seem irrelevant and get put on a back burner. Unfortunately, business managers work at a frenetic pace and often put aside data that matters. For example, a recent advertisement could give you a hint of an upcoming shift in your field. Or the email addresses of people who wanted your newsletter might be used for your next online marketing campaign. One of the biggest reasons businesses don’t generate more lead is a failure to properly process data.

Keep It Automated

In years gone by, it was time-consuming to process every bit of data that entered the doors of your company. Data entry operators tapped away on keyboard for 8 hours each day and there will still plenty of data to enter the next day. As businesses made the transition to an automated world, data started to fall between the cracks again. There are automated systems that help you keep track of all the info that comes into your office. Invest in automated tools and learn how to use them. The training period is brief and well worth the effort when you consider the volume of useful information you can capture. Automated tools help you streamline campaigns and measure leads. They can even assist in tracking the ROI on a certain marketing campaign.

Determine Consumer Intent

To generate leads, you need to know the consumer and his or her intentions. This can be determined from background data you collect about your target market. There are many ways to collect this data. For example, use your business social media accounts to ask your followers questions about their buying habits. Conduct a poll and encourage people to participate by offering a freebie or discount. Gather information, analyze it and process it. Technology makes it possible to collect and ascertain the meaning of data faster than ever before yet we often fail to do it. If you want to generate more leads, you need to know what your customers are thinking and what motivates them to open their wallets.

Transparency Matters

A recent BizReport article points out the importance of transparency to propel marketers forward in a competitive modern business world. The distribution models can be complicated in online lead generation. As a result, you may not know where your traffic is coming from. These become missing leads which mean your business is losing revenues. Harnessing the source of these leads is less complicated than it sounds. Automated tools and analytics reveal this information in just seconds. All you need to do is set them up and let them work for you. Determining the connection between your current predictions and actual sales conversions helps you create more effective marketing strategies. This will generate more leads and help your business achieve the level of success you are striving for.

Fortunately, the days of door-to-door sales and telemarketing are becoming a memory. We no longer have to process data manually, which saves time and effort. The key is to learn more about automated tools and data analyzation to turn the information you gather into viable leads.

Main Takeaway: Lead generation and data management actually go hand-in-hand.The proper organization and interpretation of data helps businesses develop ideas and marketing campaigns that appeal to their target market. As a result, this can boost lead generation and in the long run, profits for the company.