If you own a business, you know that keeping up with your website is essential for success. Maintaining a fresh online presence can boost traffic to your website and increase your client base. Google My Business (GMB) is a business profile tool that helps boost your presence on Google.
As with other online tools, it’s constantly changing and updating. What does this mean for your website? Here are a few things you should know about the 2022 updates.
Why Should You Use GMB For Your Website?
Before you learn about the recent GMB updates, it’s important to know how it can help your website. GMB is an online tool that helps you manage your business and boost website traffic. When people search for keywords relating to your business, your website appears near the top so they can find you.
Creating an online business profile is easy, but maintaining one takes a lot of time. That is where Google My Business enhances your profile and increases your visibility. It allows you to highlight your business and check on website performance. This tool also helps manage SEO strategies and gives you tips on keeping your website updated.
Google My Business Updates For 2022
As of this year, Google My Business will change its name to Google Business Profile (GBP). This rebranding strategy will actually help business owners locate and maintain their online profiles easier. You can now locate your profile right from the search bar in the search engine.
If you need to complete verification steps or fix profile issues, you can also complete these from the search tab.
- Type your business name on Google Maps or Google search engine.
- Find the option to verify your business profile.
- Resolve issues or edit information that you want more visible
When completing a new business profile, GBP will allow you to set up the profile directly on Google Maps or on search. After you complete the profile, you can immediately see your business visibility. You can edit your information and optimize your listing with SEO.
Google Business Profile and SEO
If you already have a website, you’re probably aware of SEO importance for website traffic. A Google Business Profile will help your business listing rank higher and send more clients your way. However, there are some important steps you must take to make sure people see your listing.
Keep Frequent Updates
Frequently updating your profile listing is essential for business success. Updating your listing means editing phone numbers, addresses, reviews, and content. Uploading new photos and adding new services can also help optimize your listing. Monitor your updates to ensure they’re accurate for potential clients.
Create Fresh Content
Do you create fresh content for your website? Perhaps you have space for a small informational blog that lets clients know more about your business. Valuable content stands out to potential clients and boosts your presence online. Increase SEO even more by using target keywords and phrases that match your services.
Keeping Up With Google Guidelines
As Google Business Profile launches, it’s important to stay current with their guidelines. Keep in mind that anyone can access your business profile and change your photos or reviews. Schedule a time to check up on your listing and make sure it’s correct.
You can visit Google Search any time and type your business name. Login with your Google email address and then manage your options.
We Can Help With Your GBP
Are you looking for help with your GBP listing? The team at WPamplify is here to help you with all your website needs. We will help you optimize SEO and help your business stand out to clients. Contact us today and about how our wide range of services can help your business.