Taming the beast that is the Google Algorithm is difficult for even professionals. To make things even more difficult, features like Google My Business (GMB) are constantly updating and changing. Knowing these updates and new strategies can help you stay ahead of the curve. Here are some new GMB updates that you MUST be aware of.
Health and Safety Guidelines
The COVID-19 pandemic has fundamentally changed the way businesses operate. Recent GMB updates take this into consideration. Late in 2020, GMB rolled out new attributes so Google users can make informed decisions about the health standards at places of business they’re interested in. This new update features attributes for:
- Required appointment
- Masks required
- Staff wears masks
- Staff is regularly tested
- Temperature check required
If you are following strict health-related guidelines, it’s important to convey that to any potential customer. In fact, doing so could attract more business. We’re all health-conscious – now more than ever – so finding a business that also places an emphasis on health is important.
Another side-effect of the pandemic is the huge boom in online business and services. While shopping online was steadily growing in popularity even before the pandemic, it has BOOMED since. Not only is online shopping more popular than ever, but so are online services. Here are some of the attributes you can now promote on GMB:
- Virtual doctor visits
- Online estimates
- Virtual classes
- Online appointment
- Online care
For businesses, the harsh reality is that many people would rather stay inside than expose themselves to any potential danger. This is bad news for service companies. However, many service companies found creative ways to offer their services online. With new GMB updates, you can advertise these online services to any potential customer.
The messaging service has been available on the mobile app for quite some time. However, Google has now added GMB messaging on its desktop UI. When you log onto GMB, you will see a Messages button on the left-hand sidebar. When you click on this button, you will see the back-and-forth between you and your individual correspondents.
While this makes it much easier for you to respond to messages, there’s one important thing that you need to keep in mind; Google will revoke your messaging rights if you don’t respond to messages within a 24-hour window. This may seem harsh but there’s a reason they do this; Google is focused on customer experience. If Google notices that you don’t respond to messages, they will act accordingly.
Max Video Upload Size
While most of the changes in GMB in recent months have been good for businesses, this one may not be. GMB has recently reduced its maximum video upload size from 100MB to 75MB. This is a pretty significant drop-off. The change was made to help enhance performance.
If your business does not feature a video ad, this is something you don’t have to worry about (however, you should consider adding one as they can be a great look for your business.) If your GMB page does feature a video ad, you may have to consider sizing it down. This can be done by either shortening the video or lowering the quality.
Do You Need GMB Help?
If you’re looking to maximize your GMB page, our team here at WPApmplify is here to help. We offer a wide range of SEO services designed to help your business grow organically. Contact us today to find out how our services can help you and your business.