The Internet has paved the way for new horizons to do business. Today, it is so much easier, and more affordable, to reach out to potential customers through blogging and social media. However, there are general rules to keep in mind about small business blogging to build your reputation and generate more leads.
The 6 Do’s of Small Business Blogging
To start on a positive note, consider the 6 things you should do when you start and build a small business blog.
Do Have a Particular Niche
Organize your blog must in a way that customers can easily navigate through the topics you offer. Or better yet, your blog should be focused on a specific niche. Targeting a narrow topic, rather than a bunch of general ones, creates an impression of specialization and therefore adds credibility.
Do Include Pictures
People are more likely to read a post that has pictures than entries made of pure text. Pictures fire up something in the human brain and spark interest. Make sure that your photographs are original and suited to the subject matter. Use alt tags to help your images rank better on the search engines and boost the overall ranking of the post and your site.
Do Include External and Internal Links
External linking to authoritative sites provides your readers an avenue to explore other websites. A blog entry that shares the content of others is a resource of knowledge. Furthermore, your blog entries should link to another page or article within your site. Internal links give you an opportunity to expose your products which your reader would not have found otherwise.
Do Commit to a Schedule
A blog site should have regular entries to create a perception of consistency and discipline. Like a newspaper, you must offer something new all the time, something that your readers will benefit from to keep them coming back. And quality articles are often shared on social media, which drives more traffic to your site.
Do Add Value to the Reader
The title and the first few sentences of your article should be concise and tell the reader what to expect. After reading, the reader must feel, and think, that your blog entry added something to his knowledge, or perhaps have challenged his current product choices.
Do Include a Call to Action
A blog entry must entice a reader to act. You want him to buy something from you, but this is not imperative. A blog for small business should include a definitive call to action, something people want to do or take advantage of right away based on the search that helped them find you.
The 6 Don’ts of Small Business Blogging
Now that we covered some of the things to do, here are 6 don’ts when it comes to your small business blog.
Don’t Use Clickbait Titles
A clickbait article will ruin your credibility. Perhaps it will entice a lot of readers to click, but you risk alienating these people and having them block your site.
Copying someone’s work is a manifestation of dishonesty and laziness. If you run out of ideas, invite other bloggers to guest post on your site. Make sure you give proper credit to whom it is due.
Don’t Ignore Comments
Always thank readers who give comments and answer their questions politely. Engagement is key to a successful blog.
Don’t Compromise Quality
Top quality is an all-encompassing expectation that includes grammar, syntax, font size, content length, value, and much more. Never publish an article for the sake of meeting a deadline. Quality is rare, and readers recognize mediocrity.
Don’t Spam Your Customers
Sometimes small business owners spam their customers with email promotions, advertisements, product endorsements, and the likes. A reader who reads a blog wants information, but not a bombardment of products endorsements.
Don’t Preach and Lecture
A blog is a source of information and should also be fun to read. However, if it leans towards offending the sensibilities of others, you can rest assured that your blog is going to be a nest of animosity. A business focused solely on negativity is not likely to be a huge success.
Need help getting started with a small business blog? Reach out to professionals who can handle the writing, posting, and social media sharing for you.
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