If you have a business, then you know the importance of marketing. Without your customers, you wouldn’t be able to stay in business. That’s why the team here at WPamplify makes sure that we put into place effective digital marketing strategies for our clients. We know the power of online marketing and how much it can make a difference in your profits.
Here are the things that we suggest you do to have an effective strategy:
1. Content Marketing
It’s been said for many years, “Content is King”. Those words have never been truer. However, the way we write blogs and content for our websites and blogs is much different than we did a few years ago. People want to read posts that are conversational in tone, but also give them the high-value information they are searching for.
Some of the things you should focus on when you write include:
- Easy to read sentences that are no longer than 25 words.
- Shorter paragraphs of no more than 3 sentences.
- Personal tone that makes the reader feel like you are having a conversation with them.
- Skimmable content that is easy to consume.
- Complete information that answers as many of their questions as possible.
- A clear call to action that tells the reader exactly what you want them to do next.
The way you write your content and format it is the key to conversion. If a visitor comes to your site and they can’t easily identify how you can help them, they will click away.
2. Social Media Posting
One of the reasons social media posting is important to your overall marketing strategy, is that it gives you a way to engage with your customers. Pick a platform that you regularly interact with and start there. You don’t have to be active on every social media platform out there. Just go with what you know.
The hardest part of social media for business owners is knowing what to post. We recommend that you use the 80/20 rule. This means, 80% of the time you put out value posts and 20% of the time you present an offer for your services.
3. Live Videos and YouTube Videos
It’s easier now more than ever to connect personally with your audience through live video and uploaded videos to YouTube. People not only want it, they expect it. They want to see the person that they are going to work with.
Don’t feel like you have to have these big productions when you do live video. Instead, aim to make the person feel like you are just sitting down over coffee with them. Videos allow you to do what networking does, which is build a personal connection with someone else.
4. SEM Campaigns
You should invest in Search Engine Marketing (SEM) campaigns. This is paid advertisements through Google or Yelp. When someone is looking for the type of service or product you offer, the search engine will show your ad to them.
Ads are shown to a user based off of a few different things including:
- Your ad budget.
- The users location.
- Relevancy of your ad.
- Keywords you choose.
- Target demographic.
The great thing about ads is that it allows you to find warm leads for your business. It’s much better than cold calls.
Let Our Team Help You
If you are ready to take your content marketing strategy to the next level with SEO, get in touch with the team here at WPamplify. We’re happy to work with you and put into place a strategy that will increase your organic traffic.
Get in touch with us now so that one of our specialists can get back to you. We look forward to hearing from you!