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Small Business Marketing Tips & Advice

How to Create Quality Evergreen Content

As you know, you need great content in order to rank well on Google and draw people to your website. A great strategy to do this is to create valuable evergreen content that people can keep coming back to for years to come.

Evergreen content is like a tree that never loses its leaves. The content is valuable over a long period of time and does not hinge on a news story or other current events piece. Instead evergreen content can continue to provide valuable information to internet searchers for a long time. If creating some evergreen content is part of your content strategy as it should be, then you’ll want to read our tips on how you can create quality evergreen content.

Aim for Consistent Value

Since you are creating evergreen content designed to stand the test of time, keep the big picture view in mind. Although you may spend some hard work creating a great post, don’t get disappointed if people don’t click to it right away. The value of evergreen content comes in its ability to draw consistent traffic to your site over time.

As you sit down to create your next piece of evergreen content for your blog or website, come at the task from the perspective of consistency. Instead of trying to write a hot, flashy title that may get lots of clicks for a week, consider a title that is keyword rich and easily searchable. Read the next point to learn more about that.

And when you start looking at the page visits to you evergreen content, know that as long as you designed the post well, you should be seeing clicks and visits to the page for months or even years to come.

Optimize Evergreen Content for SEO

Your evergreen content is meant to provide information on a topic or share your thoughts on an idea that lasts and is relevant for a long time. Before you even start to write out your post, spend a few minutes brainstorming as you prepare to optimize it for search. To do this simply come up with the keyword that epitomizes the topic you are planning to write on.

Since you know your evergreen content will be on the web for an extended period of time, make sure you are using proper SEO techniques to set it up for a high search page ranking. As more people start to visit it and link to your quality evergreen content as an authoritative resource, Google will recognize your prowess and move it up higher in the ranks. Don’t make the mistake of forgetting to optimize this piece of content.

To optimize your evergreen content first pick the keyword phrase you want to rank for. Make sure to include that keyword phrase in the title and meta title of the post. Also use the keyword a few times throughout the body of the post. If you’re going to put any photos in your content, make sure the keyword is in the image’s title and description as well. If you need to learn more about SEO, take a few minutes to familiarize yourself with the basics. There are over 200 things Google uses to rank content and utilizing them to your advantage is one way how you create quality evergreen content.

Write with Authority and For Beginners

In order for your evergreen content to be very successful, you need to be a definitive source for people. That means people will be using your content as a resource to learn something new or gain a different perspective on the topic. So you’ll want to invest more time on a quality piece of evergreen content than you might on another piece because it needs to stand out.

Sometimes writing a lot of words in the post can help it rank better. Google is now rewarding longer posts that are beyond 2,000 words with better search rankings. If adding more words, gives you more authority, go for it. Just make sure that the words you’re adding are adding value.

While you are writing for authority, you also need to know your audience. Many readers of evergreen content are beginners to the field. So target your content for the beginner and you’ll have a higher quality evergreen post. Avoid technical language and write for the beginning audience without compromising your authority.

Conclusion

When you write your evergreen content with these tips in mind, you’ll find it has more lasting power and draws more traffic to your site over its lifetime. Quality evergreen content is all about providing value. When you do, you’ll see it is being visited and shared by people all over the world for years to come.