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A Beginner’s Guide to SEO Copywriting

Regularly updating your website with blogs and content is a crucial part of SEO that helps build a stronger connection with your customer base. In order to fully utilize Google and other search engines, your blog posts need proper formatting. Here are some of the strategies our team at WPamplify implement in all of our SEO copywriting. 

The SEO Copywriting Basics

For optimal readability, headers should be no more than 1 line long. Sentences should should remain under a line and a half and there should be no more than 3-4 sentences per paragraph. Aim to keep the number of paragraphs per header under 3. 

Keyword density should be no greater than 3% throughout your blog. Your readability score should be between 6-7 and no higher for optimal results. Use easy to read words to avoid confusing your audience. 

Properly Using Headers

Headers on your website help tell Google what your content is about. You will only use Header 1 once per page. Think of Header 1 as the title of a book, there is only one and it should help tell the reader what it is they’re reading. The main points within the content should be under a Header 2 while sub-points should be under a Header 3. 

Choosing the Right Title For Your Blog

Your title should be relevant to your product or service and something that is being searched by users. Throughout the content, you will use your headers to answer the questions asked by your audience. Online resources such as Answer the Public help you discover what potential customers are searching for. 

The Best Format for Blogs

Introduce your blog with an introduction paragraph no longer than 3 sentences long. The main keywords you are aiming to target should appear in this introduction. Mention the name of the company you are writing for and the location they serve. 

Here is how you should look to format the remainder of the blog:

1. First Part of the Answer to the Question

This 3 sentence paragraph should go into further detail about this answer. Bullet points can be used to:

  • Gain the reader’s attention
  • Give a list of to-do’s
  • Link valuable resources

Here are some things to avoid when using bullet points:

  • Avoid making the bullet points too long
  • Either use a period at the end of every bullet point or don’t
  • Don’t write the word don’t in every bullet point

Be sure to finish this section with a 2-3 sentence that sums up the bullet list. This should be a mini-conclusion to what you highlighted. 

2. Another Part of the Answer to the Title

Write another 3 sentences explaining in further detail how this point answers this question. Use outside resources to help add credence to your post. Create another paragraph and give 3 more sentences with specific examples. 

Using Subheaders for Subpoints

Using a Header 3 under a Header 2 helps you expand on a point you’re trying to make. If you know your explanation is going to be too long for one section, use Header 3’s to break up the content. Use as many Header 3’s as you need to make your point. 

3. The Last Part of the Answer 

Write another 3 sentences explaining in further detail how this point answers this question. Use backlinks to help guide readers throughout the website. Create another paragraph and give 3 more sentences to drive the point home.

Call to Action (CTA)

Your CTA should be a closing paragraph that wraps up the blog post. This will lead the reader to the action you want them to make. Be sure to use the target keyword and the name of the company one last time. 

Contact WPamplify For SEO Copywriting Services

Making sure your website is optimized with regular content can be stressful and time-consuming. Our team here at WPamplify is here to help you. No matter the type or length of content you need, we can take your order. Contact us now for our content rates.