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According to a new report, the average cost per lead generated by Google has increased for 91% of industries. The information was compiled from more than 79,000 client campaigns with Google search advertising running between October 2021 and September 2022.  The most severely affected businesses are those in the arts and entertainment sector (up 134%), …

As a small business, your number one goal is growth. And that means your online presence as much as your physical one. That is where the experts at WPamplify can help. With affordable prices, your small business can get help with generating leads and visitors from search engines to your online sites. Let's look at …

The Google Helpful Update is a new algorithm update that Google recently announced will be rolling out soon. The update is aimed at rewarding content creators who create and share beneficial and satisfying user content. The update will also reduce the visibility of some content that was for the purpose of generating clicks and ranking …

If you are deep in the blogging world then you already understand the importance of SEO (Search Engine Optimization). You are probably more interested in determining what exactly you can be doing to help boost your SEO if you are not getting the desired traffic to your site. SEO is more than just including the …

Whether you’re a small business owner or a major corporation, increasing traffic to your website is essential for your business. Increasing traffic can help you gain readers and allow you to help more people with your products and services. Here are some top tips to help you increase traffic to your website and boost your …

As a small business owner, one of your best strategies for being found online is through your local Google My Business listing. Even if you offer your services across the US as we do, your local listing can be valuable in targeting the people that live in your surrounding area and state. At WPamplify, we …

If you have access to your Google My Business listing, then you may occasionally receive emails requesting ownership of your listing. Here is what you should do when you receive requests like that.  Start By Rejecting The Request The first thing you should do is open the email and reject the request for that person …

In today’s internet-driven world, it’s the businesses that focus on search engine optimization that are successful. Implementing an effective SEO strategy can be the difference between your website ranking at the top of Google searches, raking in huge amounts of views, or ending up towards the bottom of search results. But what makes up an …

You spend hours creating entertaining, riveting, and thought-provoking content, but people just aren’t seeing it. It’s easy to start questioning your abilities, but it likely has nothing to do with the quality of your content but the search engine optimization of your blog. Understanding some of the basic tenets of SEO (search engine optimization) can …

Often overlooked, Google Search Console is one of the best SEO tools available for your business website. Google Search Console was previously known as Webmaster Tools. It is a collection of tools that can make sure that your website is healthy and Google friendly.  Most users do not realize that Google Search Console can be …