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Discover 7 Smart Tips for Starting a Successful Small Business

Entrepreneurship is a scary idea. We have heard so many stories of failure, and we do not want to be the next one. However, one of the best ways to achieve financial freedom is to have your own business that is successful and profitable. As a start-up, however, there are fundamental mistakes to avoid to …

Savvy Content Marketing Strategy Ideas for the New Year

Content marketing is an investment that takes time to mature. Identifying and investing in content marketing trends today can better position your business in the future. Trends are clues about where the industry is moving. Identifying marketing trends can enable you to effectively communicate your message and place your brand in front of a wider …

Small Business Trends in Marketing to Watch for in 2018

The end of a year is the perfect time to review what was and anticipate what the New Year will bring. As a small business owner staying on top of trends can help you navigate important decisions and best position your company in the New Year. Here are small business trends to keep a look …

7 Ways to Transform Small Business Blogs and Attract Attention

Blogging is daunting, but when executed effectively solid content can attract attention. Increased awareness and traffic can grown a business and expand the reach of a brand. Find out some simple tips to take your business blog to the next level and attract attention for your brand. 1. Use a Conversational Tone Forget all about …

10 SEO Resolutions For Your Small Business in 2018

Effective digital marketing makes all the difference and is necessary to expand and grow your business. Search engine optimization, or SEO, is a big part of creating an effective digital marketing campaign. Failure to leverage your business in the digital realm can spell disaster. Start the New Year out right with these 10 SEO resolutions …

Seasonal Promotional Ideas Can Benefit Small Businesses

Seasonal marketing can give your brand a boost and engage with your customers in a fun and festive way. Whether your business is part of a seasonal industry or not you can still put the season to work for your brand. Check out these seasonal promotional ideas that can benefit any business. Create a Plan …

Are Outdated SEO Techniques Holding Your Business Back?

It can be hard to let go of the past, but when it comes to SEO strategies, you should embrace the notion of out with the old and in with the new. Tried and true techniques that used to work may not be as effective as some more modern methods. Search engines are always changing …

Are You Making the Most of Your Small Business Blog?

A business blog should benefit your company and establish your brand as a trusted authority in your field. A lot of planning and work goes into achieving these goals, but when you make the most of your business blog the payout is worth all of the work. Here is how to tell if you are …

Busted: Content Marketing Myths for Small Business to Avoid

The benefits of content marketing make it appealing to companies. Plenty of brands have found success through content marketing, but it is not as easy as it seems. Many myths surround content marketing, and if you want to use this strategy effectively, you need to look out for these common pitfalls. Understanding Content Marketing Content …

Tricks to Boost Social Media Presence For Your Business

Social media is a marketing dream. Through various platforms, you can engage directly with your customers or rather followers. You can get feedback, learn what is working and what is not working and get a general sense of how your brand stands within your industry. Social media can also be tricky to break into. If …