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There was a time when Twitter was just about getting followers and kind of convincing people to re-tweet your posts. Social popularity was the main purpose of having a Twitter account. But today, Twitter is more than that. It is used by many celebrities for branding purposes. And it is used to generate business leads. …

Today, SEO is no longer just about keywords. Getting the right backlinks is an essential element of effective search engine optimization. Links from authoritative sites help drive targeted traffic to your website. Effective SEO strategies include keyword research, informative website content and blogs, social media sharing, and backlinking. Let's consider five reasons why backlinks matter …

The Internet has paved the way for new horizons to do business. Today, it is so much easier, and more affordable, to reach out to potential customers through blogging and social media. However, there are general rules to keep in mind about small business blogging to build your reputation and generate more leads. The 6 …

Entrepreneurship is a scary idea. We have heard so many stories of failure, and we do not want to be the next one. However, one of the best ways to achieve financial freedom is to have your own business that is successful and profitable. As a start-up, however, there are fundamental mistakes to avoid to …

Content marketing is an investment that takes time to mature. Identifying and investing in content marketing trends today can better position your business in the future. Trends are clues about where the industry is moving. Identifying marketing trends can enable you to effectively communicate your message and place your brand in front of a wider …

The end of a year is the perfect time to review what was and anticipate what the New Year will bring. As a small business owner staying on top of trends can help you navigate important decisions and best position your company in the New Year. Here are small business trends to keep a look …

Blogging is daunting, but when executed effectively solid content can attract attention. Increased awareness and traffic can grown a business and expand the reach of a brand. Find out some simple tips to take your business blog to the next level and attract attention for your brand. 1. Use a Conversational Tone Forget all about …

Effective digital marketing makes all the difference and is necessary to expand and grow your business. Search engine optimization, or SEO, is a big part of creating an effective digital marketing campaign. Failure to leverage your business in the digital realm can spell disaster. Start the New Year out right with these 10 SEO resolutions …

Seasonal marketing can give your brand a boost and engage with your customers in a fun and festive way. Whether your business is part of a seasonal industry or not you can still put the season to work for your brand. Check out these seasonal promotional ideas that can benefit any business. Create a Plan …

It can be hard to let go of the past, but when it comes to SEO strategies, you should embrace the notion of out with the old and in with the new. Tried and true techniques that used to work may not be as effective as some more modern methods. Search engines are always changing …