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From a purely SEO standpoint, is SquareSpace a good option? Obviously, WordPress is preferred for the ability to optimize it with plugins, metadata, titles, and image tags. But, what if you want to use the other platform, are you sacrificing organic traffic?  Here’s a comparison of Squarespace vs. WordPress for SEO.  Should You Choose Squarespace …

Small businesses need to run their websites properly to get the most visibility when it comes to an overall marketing strategy. Creating and maintaining a website is a low-cost marketing tool that doesn’t need extra advertising revenue beyond just keeping your website active. Small businesses, such as restaurants, local retailers, boutiques and service providers, should …

Everyone is talking about the importance of online visibility and how much it matters in a competitive business world. But what exactly is online visibility and how can your company get it? Consider attending a networking event for your industry. You want to meet people, give out business cards, and even speak at the event …

    Is this the year that you finally decided that you want to start your own business? If you have the entrepreneurial spirit, and you’ve longed to work for yourself, this year might be time to take the leap. You may have some vague ideas for what type of business you’d like to start. …

    As you know, advertising your small business can drastically increase your revenue. You've probably tried some ways of advertising and want to get some fresh ideas. The team here at WPamplify put together 50 ways to advertise your business online and in person. Best Ways to Advertise Your Business There are so many …

Blogging for your business can be part of an effective marketing strategy. It can help you gain more traffic, and increase the number of pages that search engines index. But if you start a blog, do you need to create long-form content? How many words do you have to write in order to be successful? …

Link building is still an important cornerstone in search engine optimization. By focusing on gaining trustworthy links, you can boost your website ranking and increase your visibility. There are some methods to building links that Google considers unethical and will penalize you. WPamplify, however, has 6 good ways to use link building for your small …

A business blog is a marketing tool that can fuel business growth by driving traffic, influencing conversions and establishing authority. These benefits of blogging can help separate yourself from the competition while helping boost your search engine page rank. This boost in page rank will help with brand awareness, and can possibly increase the number …

Out of the box, WordPress has a lot of features to get a good looking business website up and running. Despite this, you will still need plugins to add more functionality and make your site even better. WPamplify has listed below some of the most popular plugins, ranging from eCommerce to SEO. WordPress SEO by …

Implementing an SEO strategy can sound overwhelming to those who aren’t experts in the field. But luckily, you don’t have to dedicate every minute of the day to researching, testing, and tweaking to see what works. WPamplify has these 5 tips to simplify your SEO strategy. Quality over Quantity Think of all your content. The …