Twitter has become a social media giant over the past eight years. Because of its worldwide notoriety, Twitter has also developed into a great marketing tool for companies. Like Facebook and Instagram, companies who utilize Twitter are able to reach out to larger groups of people at faster rates. This improves their productivity, effectiveness, and overall success as a businesses. Because Twitter is such a large and diverse social media platform, companies are using it as a way to boost their engagement with customers. But not all companies can get it right in 140 characters or less. Fortunately, we’re here to help. Here are the top tips to boosting your engagement on Twitter:
1. Keep it #shortandsweet
The whole point of Twitter is to keep posts within the limit of 140 characters. While this rule has made Twitter notorious, it has also made it more distinguishable than others and more famous. But more importantly, it is also a great challenge and strategy for business marketers. Keep your posts short, sweet and simple. You never want to bore your customers or drive them away with long and dull promotions. Be efficient with your words and boost engagement with others on Twitter by delivering the most with the least amount of characters possible. Sometimes, it’s even better to keep your posts under the 140 character limit.
2. Ah, the sun is shining, the birds are tweeting…
So what’s the best time of the day to post tweets and engage with customers? Well, during the day of course! An important part of finding out how to best reach out to and engage with your target audience is by determining when they are most active and then taking advantage of that timeframe. Your target audience’s highest timeframe of activity is your marketing window of opportunity, and it is just as important to find this out on Twitter as it is in any other marketing field.
Studies have shown that between the hours of 8am – 7pm, your company’s tweets will have a 30 percent higher interaction with customers. These eleven hours are when Twitter is most alive and active, so adjust your clock accordingly and get tweeting. You can’t reach out and engage with customers if they’re snoozing, so you shouldn’t be either!
3. The best days of the week
And while daytime is the best time to tweet, Saturdays and Sundays are even better for getting your tweets seen. Studies have also shown that engagement on Twitter is 17 percent higher on weekends than it is on weekdays. With work and school out for the week, more people have time to check in and update their Twitter feeds. This is the optimal time to get your company’s message out on Twitter, since the potential to reach customers is much higher. Monitoring your followers responses will help determine the best to time to engage with your audiences on Twitter.
4. A picture is worth a thousand retweets
Twitter isn’t just for words, either. As an incredibly large and diverse platform, Twitter has many functions for posts. In order to more effectively engage your customers, you need to utilize these functions and make the most out of your tweets. By shaking things up in your Twitter marketing strategies, you will keep audiences engaged. After all, knowledge of the platform you are speaking on and a good dose of variety, keeps potential customers interested in who you are and what you have to say.
One of the ways you can do this is by sharing images on Twitter. Studies have also shown that by sharing pictures in your tweets, you’re likely to get a 150 percent increase in retweets from your customers! So don’t just be wordy, get smart and get creative. Post pictures, or even post video. It’s a highly effective way to get your company’s name and message out to a greater number of potential customers in a different kind of way.
5. Link it!
Another way you can be smart and diverse in your Twitter marketing strategy, and engage with more customers, is to provide links in your tweets. This is especially helpful for businesses marketing on Twitter, as links are the best bridges between your customers’ Twitter feeds and your company’s website. This will give your customers more and better access to who you are, what you do, and how you can serve them. Engagement between companies and customers on Twitter experience a 92 percent increase if the company’s tweets include links for the customers to click on. Those tweets, in turn, will also experience an 86 percent increase in retweets. In other words, links are very, very helpful for boosting engagement.
6. Use the #hashtag
Without a doubt, Twitter’s greatest gift to the social media landscape in the last decade — the “hashtag” — is one of the most powerful tools for social media marketing. The hashtag is a way for your company to brand itself online, to get a message across, to reach out and engage customers. The hashtag comes with great power and great responsibility, so use it wisely.
Hashtags are a great way to double your engagement with your audience. They are also a simple yet effective alternative to the standard “call for action.” They provide higher visibility for you and your company on Twitter.If you’re campaign is “trending,” that can do a world of good when it comes to boosting your engagement.
However, don’t overdo it with the hashtags. Like everything else on Twitter, it should be short, sweet, simple, and to the point. It should not be excessive and overdone. Otherwise, you are more likely to give your audiences cause to mock your company. You don’t want to give them the impression that you don’t know how to properly use Twitter for communicating with them. This can hurt your company’s reputation provide no benefit to boosting your engagement on the site. It has even been proven that companies that use more than two hashtags on Twitter experience a 17 percent decrease in engagement on Twitter. Try limiting your tweets to one or two hashtags per tweet, and keep checking what’s trending with industry-specific hashtags. This is another valuable way to increase your engagement instead of decreasing it.
Like asking for shares on Facebook, always provide a call for action and always ask for retweets. This is how you get customers to “spread the word” online and get more customers engaged and interested. Retweets are part of the new great networking strategy on social media.
People are understandably shy and hesitant about asking for retweets on Twitter. However, not asking for retweets, or providing any kind of call for action, is a huge missed opportunity that many companies—in fact, over one percent of all companies on Twitter—make the mistake of missing. So don’t hesitate and don’t be shy. So long as you’re asking (and not begging), it will pay off for you and your company in the long run. Twitter is the platform you are standing on, your tweets are your megaphone, and retweets are the echoes resounding through the crowd, helping your company grow and engage more effectively with its target audience. Retweets are a good thing marketing-wise, not a bad thing—so long as you are not bombarding your audience with constant requests for retweets, which will be explained in the next tip.
8. More is not merrier
As explained in the first tip, less is more, especially on Twitter where you want to keep things short and sweet. Otherwise, you’ll annoy your customers instead of effectively engaging them. What applies to character limits also applies to tweet limits. It’s good to limit the amount of tweets you post to one or three times a day. This way, you are letting customers know that you exist, that you’re active, and you are effectively capturing their attention and engaging their interest. Posting too many tweets a day and flooding your customers’ news feeds can make you come off as obnoxious, and therefore unappealing. Needless to say, this is not how you engage your customers, especially on social media.
At WPamplify, we help business navigate the world of social media marketing with our high-quality marketing services. We’ll help you drive traffic to your website with valuable blog content and a Twitter foundation of real followers. With our demographic mapping process, we’ll help you identify your target audience on Twitter and how to engage with them by analyzing keywords and hashtags along with the websites and influencers they follow.