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Small Business Marketing Tips & Advice

How to Work From Home During The Coronavirus Outbreak

If you are like many people around the world, you have suddenly found yourself in a position that you have to work from home during the Coronavirus outbreak. The team here at WPamplify works 100% remotely, often with our kids beside us. We put together a few tips from our personal experiences for you to …

How to Get More Reviews For Your Small Business

You already know how important reviews are to your business, but do you know how to get them? Many businesses would love to get more Google reviews, which is why we put together a system you can use to have clients leave you feedback. Here at WPamplify, we teach our clients that engagement on their …

Ways to Get Your Website to Rank For Position 0

Ranking for position 0 has become a highly coveted position in Google search. This is because the result gets you at the very top of the page. Here at WPamplify, we’ve seen several of our clients rank for this position.  Here is the strategy we’ve used to help them get there. Focus on Featured Snippets …

Trends in Voice Search Optimization

How often do you ask your device a question and pull up a search result? Pretty often, right? This is called voice search and you’re not the only one that is using this type of searching to locate the services and answers you need. It’s estimated that 42.7% of adults in the US use voice …

SEO Trends in 2020

SEO is an ever-changing game that requires us to always be learning the latest trends. These changes are driven by the algorithm updates that Google releases throughout the year. In fact, there were seven confirmed algorithm updates in 2019 alone.  Here at WPamplify, we are always changing the things that we do with our strategies …

Avoiding Lawsuits with ADA Compliance

While business owners are familiar with Americans with Disabilities Act (ADA) in their facilities, they may not be aware that they could be hit with a lawsuit if their website isn’t in ADA compliance. In 2017, Winn-Dixie was sued because their website was not accessible by those that are visually impaired.  Why Was Winn-Dixie Sued …

Why Small Business Owners Need SEO

Everyone talks about how important it is that ALL businesses invest in SEO, but do they really need to? There was a time that a company could truly thrive without SEO, much less a website. Now, business owners that don’t market their services through search engines will have a very difficult time scaling their business.  …

Tri-Cor – 38% Increase in Organic Traffic & More Calls

This case study is centered around our client Tri-Cor Flexible Packaging Inc., a custom packaging manufacturer in the New Jersey area.  Introduction Tri-Cor chose WPamplify with the goal being to increase the amount of organic traffic that visits their site. They felt that growing their search engine presence organically would lead to a higher number …

Squarespace Vs. WordPress For SEO

From a purely SEO standpoint, is SquareSpace a good option? Obviously, WordPress is preferred for the ability to optimize it with plugins, metadata, titles, and image tags. But, what if you want to use the other platform, are you sacrificing organic traffic?  Here’s a comparison of Squarespace vs. WordPress for SEO.  Should You Choose Squarespace …