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13 Smart Ideas for a Small Business You Can Start Now

Published on Feb 17, 2017

13 Smart Ideas for a Small Business You Can Start Now

Is 2017 the year that you finally start your own business? If you have the entrepreneurial spirit, and you’ve longed to work for yourself, this year might be time to take the leap. You may have some vague ideas for what type of business you’d like to start, and we’re here to give you a little guidance. When you think about business ideas, you might get stuck on ideas for a traditional business-to-consumer (B2C) model. However, there are more options out there. Have you considered a business-to-business Read more...

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Advance Your Business with Twitter’s Advanced Search Feature

Published on Feb 6, 2017

Advance Your Business with Twitter’s Advanced Search Feature

Twitter is a social media powerhouse that provides a global communication platform where users share witty, thought provoking tweets that stay within the symbolic 140 character restriction limit. Approximately 6,000 tweets go out into the universe each second of every day covering endless topics from the latest news events to a comical moment at the mall. It is a substantial amount of content to search through when you are looking for industry trends or the topic of conversation in your target Read more...

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Small Business Marketing Ideas for Valentine’s Day Focus on Emotion and Heart

Published on Feb 1, 2017

Small Business Marketing Ideas for Valentine’s Day Focus on Emotion and Heart

Love is a powerful force, and it’s on the minds of many as we approach Valentine's Day. Humans are emotional beings, and many of our decisions are heavily influenced by our emotions whether we realize it or not. Advertisements are designed to bank on this fact. When people buy a product or service based on an ad, they give an emotional response to the ad itself. Marketing, as a whole, is an industry based on appealing to the emotions of consumers. Consider some savvy small business marketing ideas Read more...

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Using Small Business Marketing Tools Such as Twitter for Engagement

Published on Jan 20, 2017

Using Small Business Marketing Tools Such as Twitter for Engagement

It's no secret that social media is essential to your business. Each social media platform comes with unique tips and strategies to make the most of it. Social media websites are all set up differently, and there are many ways to engage more people through these channels. Use social media as an effective marketing tool as part of your overall marketing strategy. Twitter can be a great marketing tool, but it is the most unique out of the social media platforms in terms of how it works. Here are some Read more...

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2017 New Year’s Resolutions for Small Business Owners

Published on Dec 26, 2016

2017 New Year’s Resolutions for Small Business Owners

Thanksgiving and Christmas have come and gone — before you know it, the holiday season will be nearing an end as you cap off December with a festive New Year’s Eve celebration. While many companies are rushing to meet fourth-quarter goals in the face of increased employee time off, now is the best time for small business owners to take time away from finishing this year to focus on the next. Setting your own small business New Year’s resolutions is one of the best ways to energize your team Read more...

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How to Use Twitter to Amplify Your Blogging

Published on Dec 15, 2016

How to Use Twitter to Amplify Your Blogging

You’ve spent hours coming up with headlines and captivating, engaging blog posts that draw in your current readers and attract new ones. From on-point themes to breaking developments in your industry, you have plans to grow your readership, provide valuable information and education for your target audience, and expand your reach. Social media can be one of your most valuable tools, if used correctly, to achieve your goals — and Twitter is becoming a leading platform for many different bloggers Read more...

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Ready, Set, Go! Twitter Marketing Basics for Beginners

Published on Dec 4, 2016

Ready, Set, Go! Twitter Marketing Basics for Beginners

Whether you’re an experienced marketer or were thrown into your company’s social media marketing -- new platforms for reaching prospects and engaging your customers are emerging every day. From Snapchat, a newer option, to Pinterest, a niche virtual-bulletin board, marketers are learning new ways to connect with their followers. Older standbys, though, are some of the best ways companies can expand their audience and find a wider reach. Twitter, especially, has proven to be a top social networking Read more...

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How to Maximize Small Business Saturday Ideas

Published on Nov 26, 2016

How to Maximize Small Business Saturday Ideas

Black Friday may be the most well-known shopping day in America. However, the day after Black Friday, known as Small Business Saturday, has been picking up momentum as a way to encourage shoppers to support their local business owners, reach out to area buyers and invest their hard-earned dollars in the local economy where they live and work. As a small business owner, getting ready to welcome these new customers requires a bit of legwork to maximize your Small Business Saturday ideas. Start with Read more...

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Holiday Marketing Tools for Small Business Success

Published on Nov 19, 2016

Holiday Marketing Tools for Small Business Success

The holidays are coming quickly, and everyone is starting to get into the spirit of them. You’ve probably thought of ways that you can decorate your office space with festive fall harvest decorations for Thanksgiving. Did you know that you could be doing more with the holidays that to amp up business? You can bring the holidays into your marketing efforts to add a nice touch of personalization to your business as you show customers you’re more than just a faceless company. Use some basic holiday Read more...

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How Millennial Marketing Is An Effective Way to Build Small Businesses

Published on Nov 5, 2016

How Millennial Marketing Is An Effective Way to Build Small Businesses

Marketing is a sometimes fickle business that has a lot of variables involved. When marketing, you have to take into account your target audience. That could include a specific gender, culture, hobby, political party or an age group. Knowing your audience first, you have to find out more about millennial marketing and how it can help to build your small business. Millennials Taking Over Right now, the millennial generation is on the verge of overtaking the baby boomers as the largest currently Read more...

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