WPamplify

Blogging for your business can be part of an effective marketing strategy. It can help you gain more traffic, and increase the number of pages that search engines index. But if you start a blog, do you need to create long-form content? How many words do you have to write in order to be successful? …

Link building is still an important cornerstone in search engine optimization. By focusing on gaining trustworthy links, you can boost your website ranking and increase your visibility. There are some methods to building links that Google considers unethical and will penalize you. WPamplify, however, has 6 good ways to use link building for your small …

This case study features our client, Halsted Corporation, out of Cranbury, NJ. Halsted has been manufacturing textile bags for agricultural and industrial packaging since 1876. 2018 Update We're updating this case study because Halsted also came to us for a new website. They were previously on Drupal with a dated designed that wasn't mobile responsive. …

A business blog is a marketing tool that can fuel business growth by driving traffic, influencing conversions and establishing authority. These benefits of blogging can help separate yourself from the competition while helping boost your search engine page rank. This boost in page rank will help with brand awareness, and can possibly increase the number …

Out of the box, WordPress has a lot of features to get a good looking business website up and running. Despite this, you will still need plugins to add more functionality and make your site even better. WPamplify has listed below some of the most popular plugins, ranging from eCommerce to SEO. WordPress SEO by …

Implementing an SEO strategy can sound overwhelming to those who aren’t experts in the field. But luckily, you don’t have to dedicate every minute of the day to researching, testing, and tweaking to see what works. WPamplify has these 5 tips to simplify your SEO strategy. Quality over Quantity Think of all your content. The …

In the past, we’ve discussed several search engine optimization tactics that you can take to improve your website. Finding keywords, designing for mobile devices and properly making use of the alt attribute of images are just some of the most common things you can do to improve your page rank. But did you know that …

Over the years, Google has released numerous updates to their website, infrastructure, and software. With each of these updates, you can almost always expect something to change whether it is for the improvement of security or functionality. One such change is called an algorithm update. At WPamplify, we want you to know what Google’s broad …

In order to be successful, your business should have a strong marketing strategy in place. What tools you use to implement these strategies depend on your goals, the demographics you’re targeting, the products or services you’re selling, and more. Without a plan in place, you could be missing out on leads that are just browsing, …

As a small business owner, it really helps to know how to promote your products and services. You may have heard of search engine optimization as one way of doing this. Done right, SEO can help attract new customers and grow your business and revenue. WPamplify offers these tips on how different SEO can be …