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Manufacturing Wages Rise and Marketing Efforts Increase

Manufacturing businesses are realizing the power of two major assets - skilled workers and strong marketing campaigns. In certain areas of the country, hourly wages are increasing as well as the need to market manufacturing businesses for greater profits. The Link Between Unemployment and Manufacturing Wages For years, a high unemployment rate meant inexpensive labor …

5 Common Challenges Manufacturing Businesses Face Today

For generations, manufacturing has been a reliable career choice. Many manufacturing companies have been operating for decades. Over the years, there have been dramatic changes in the industry. From automation to technology to outsourcing, it can be a serious struggle to stay relevant in a rapidly changing climate. Failing to stay ahead of the curve …

Manufacturing Goes Digital Along With Marketing

A century ago, few manufacturing moguls would have imagined an environment that did not involve hard labor. Manufacturing has notoriously been a field where employees worked up a sweat to get the job done. Now manufacturing is going digital and changing the face of how work is done. As manufacturing enters the digital age, so …

The History of American Manufacturing

In 2011, “ABC World News with Diane Sawyer” launched its Made in America series, a great recap of the history of American Manufacturing. As you remember 2011 was a pivotal year for the American economy. Still plagued with high unemployment rates, American citizens were questioning the field of American manufacturing. That same year, 2011, President …

5 Ways to Keep Up With Manufacturing and Marketing Techniques

Manufacturing still remains a leading business in the United States. The U.S. is the world's second largest manufacturer and this industry continue to be a vital source for jobs. With countries around the world competing in the manufacturing sector, it is essential for your manufacturing business to remain cutting edge in its approach. Consider 5 …

Reasons Your Manufacturing Company Needs a Google Business Page

Social media is here and everyone is doing it. Formerly a haven for teen, now businesses are realizing the power of using social media for promotional purposes. If you think having Facebook and Twitter pages for your business is enough, you're mistaken. Don't miss out on harnessing the potential of a Google business page to …

Ways for Manufacturers to Boost Marketing Productivity

A top priority for manufacturing businesses it measuring their output. Everything should happen seamlessly to produce a superior product that is ready to enter the marketplace and become profitable. A similar approach can be taken by manufacturers to boost their marketing productivity. It can become easy to focus strictly on the demands of daily operations. …

7 Ways to Gain Exposure for Your Manufacturing Website

While many industries are harnessing the full power of having an online presence, manufacturing enterprises often overlook the importance of developing an effective website. Manufacturers are busy taking care of multiple details ranging from production to keeping up with the frenetic pace of a constantly changing marketplace. Taking a few minutes to establish a strong …

How Manufacturing Lead Generation Works

Tackling the lead generation mountain can seem exhausting and impossible. The manufacturing business is challenging and often manufacturers compete in an international marketplace. Successful manufacturers realize a hands-one approach with technical assistance is the best way to generate leads and still remain productive. Consider these easy ways to generate more leads while you stay on …

Seven Common SEO Myths Associated With Manufacturing Websites

As a manufacturing business, your primary focus is daily production. Handling the promotional aspects of your business can become challenging and time-consuming. Being aware of the seven common SEO myths associated with manufacturing websites streamlines your efforts and makes them more focused. 1. Press Releases and Guest Blogging Are No Longer Relevant Many marketers are …