Copywriter Today

Holidays are one of the best times to promote your small businesses new offerings and best-selling practices. If you want to open yourself up to new revenues and consumers, putting together a holiday-themed marketing campaign can be a great way to boost your visibility! With Fall now upon us, it is time to start breaking …

Starting a small business is a huge risk. Working for yourself can be thrilling, but it can also be scary, and many of the fears you will have to face as a small business owner can take a long time to get over. But fear not: there are plenty of small things you can do …

Starting a small business is never an easy venture.  From managing start-up costs to refining your product and learning about your audience, to cultivating a loyal customer base, small business owners are overwhelmed with tasks from day one.  And if your product or service is considered “niche,” or only useful to a segmented portion of …

As you might already know, more small businesses are starting online than ever before, and there are really a host of reasons why people are taking this approach. Not everyone wants their entire business online though. Still, in this digital age, everyone needs to have online presence, and if your businesses online presence is less …

When creating marketing pieces for your small business, every decision holds a lot of weight. Keeping your branding top-notch is one of the best ways to increase your visibility in your industry, and attract a larger consumer base. To help you create a branding identity and strategy that will allow your small business to soar, …

Whether you are building your first WordPress website for your business, or looking to revitalize your site with an overhaul, there’s one question which comes to mind as soon as you approach the site building process.  Which theme should you use?  A WordPress theme helps define how your site will look and operate, and has …

Starting your own business can be an exciting venture. However, trying to start a business at a physical location can be overwhelming. Businesses that have physical locations require lots of research and legwork to get them off the ground. A better option is to start a small business online instead. Following are several reasons why …

WordPress is a great tool for a small local business. It allows a business to have an online presence without breaking the bank. WordPress has many features that help a small business owner create a website that can create community awareness and generate new business. Keep reading to see five features of the best WordPress …

Summary: Summer can be a booming season for small businesses, with tourists in town and crowds enjoying the sun.  To capitalize on this potential revenue boom, shake up your marketing strategies with some summer themes in mind.  Have fun and embrace the sunny mood of the season, but don't try to reinvent the wheel completely …

Facebook represents one of the largest social networking sites on the web. Popular with people of all age groups, both young and old, it’s no surprise that Facebook has demonstrated a huge opportunity for small business marketing. There are numerous ways that small business can benefit from Facebook from gaining more exposure to making a …