A very common SEO strategy is to write areas served pages or local page content for your website. So, what exactly is an areas served page? Here is what you need to know.
What is An Areas Served Page?
An areas served page is when you create a page on your site that focuses on a specific service in a city where your potential clients live. The city is not necessarily where your business is located. It can be anywhere that clients may live.
Here at WPamplify, our areas served page is comprised of a few key pieces of information:
- Content about the service we are writing about.
- Information on the local city we are targeting.
- FAQ content related to the main keyword we are targeting.
Some marketing companies write broader areas served pages that address all of a business’s services. We have not seen this to be as effective as targeting one service on a page.
How Local Pages Help SEO
We get asked this question a lot, “how do local pages help SEO?”. Think of it this way, Google will show any given page of your website for only a certain number of keywords. The more narrow the keywords are, the more likely it will show up for those specific searches.
For example, if you are a roofing company, you would want to have an areas served page for every type of roofing service you offer in the cities you offer the service. Here are a few types of areas served pages that you may want to write:
- Roof repair in Bergen County, NJ
- Roof inspections in Bergen County, NJ
- Roofer in Bergen County, NJ
Each of these terms is a keyword and needs its own page on your site. We highly recommend that you have pages for every city in Bergen County you work in. If you’re a brick-and-mortar business, this is also a relevant strategy. Simply write pages for the cities your customers are willing to drive from.
How to Write Effective Local Pages
As we mentioned earlier in this article, our strategy is to write information about the service we are targeting, the city, and FAQ content. We think of each of these pages as landing pages on your site. They can and will get organic traffic. Organic traffic is when someone searches a keyword, and a page on your site shows up in search results.
To help us write these pages, we look at the information you have written on your main service pages listed in your menu. Then, we highlight a few things about the city we were writing about. Since we are local to Bergen County, we are familiar with the cities and information to write.
For FAQ content, we search for the main keyword and see what questions appear in the related search results. Then, we picked a few questions to answer and write about 50 words. We keep the answers short because it has a greater chance of showing up in search when someone googles that question.
Contact Us Today For Local Page Content
If you’re looking for an SEO company that can write effective local pages, contact WPamplify today. We’ll review your site and provide you with a unique strategy for your business.
