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As you know, advertising your small business can drastically increase your revenue from your products or services through potential customers. You’ve probably tried some ways of promoting your business and want to get some fresh marketing ideas. The team here at WPamplify put together our advice on 50 ways to advertise your small or local business, whether that is online and in person.
Best Ways to Advertise Your Business
There are so many creative ways and out-of-the-box ideas to take your small or local business to the next level and this guide aims to give you some inspiration to do just that. Keep reading and then try one, two, or three of these tips today to promote your business.
1. Invest in Search Engine Optimization (SEO)
Optimize your website so you get high-quality traffic from the search engines. This should be combined with a regular blogging program for maximum results. If you need help with your search engine optimization (SEO), call us to help you rank high in search engine results!
2. Google Ads
With the right keyword focus and understanding of your target audience, Google Ads can increase your bottom line from your products or services dramatically.
3. Donate or Volunteer
Here’s some great advice to promote your business: either donate products or volunteer your services to a worthy cause and get the name of your business out there to new people while doing a good deed.
4. Facebook Ads
If you’re using Facebook to promote your business, try their advertising system to gain more page likes and subscribers. For as little as $5 a day, you can get your brand in front of others on your Facebook page. Other social media platforms are also starting to do this, so keep your eye out!
5. Mix Formerly Known as StumbleUpon
A great way to get consistent online traffic for cheap is to join Mix. It was once known as StumbleUpon. It’s an easy way to advertise your business and will drive people to your online content.
6. Build a Website
If your company doesn’t have one, a website can really advertise your business while you sleep. Make this happen today.
7. Build Your List Through Email Marketing
Email marketing is a huge industry with lots of proven success. Start by simply asking for someone’s email address and take it from there.
8. Attend Trade Shows
Check the calendar and see what trade shows might be coming to town. Get to know other local business owners and share your products with them. There are many different ways to promote your business at these shows and gain potential customers.
9. Network Locally
Go to networking events and other professional meetings in your community. Share your local business with them and collect their information.
10. Start a Meetup Group
A Meetup.com group is a cheap and effective way to gather people together around a common interest. Build relationships with potential customers and then share your products or services. You can also pair this with email marketing!
If you decide to use this advertising technique for promoting your business, make sure that you focus on relationship building first. Otherwise, you’ll turn off the community to your brand.
11. Post Fliers
Want some real-world tips for promoting your business? Go to your local cafes, schools, and businesses and post a flier about your business on their bulletin board.
12. Connect with Bloggers
Find the influential bloggers on social media in your business industry and then ask them to review your product or service. A great review could get you lots of publicity.
Also, it would be good for your website to be linked to their site. Backlinking can increase your traffic on major search engines.
13. Get LinkedIn
Not only can you get your business signed up for a LinkedIn account, but this professional social media network also allows you to run targeted business ads. Many people think this is one of the best ways to advertise your business.
14. Check Local Directories
Community-based online networks are a great place to meet people in your community that shares the same interests as you. Find a group that needs your business.
15. Location-Based Services
Submit your business to location-based services like Google Places, Foursquare, and Facebook check-in to get found more easily online.
16. Write Press Releases
These pieces of PR are invaluable in sharing the success your business has experienced or the positive impact it has had on the community. Pass your press releases along to the media. This is a great way to promote your business.
17. Contact Your Local Media
Reach out to your local newspaper or TV station and pitch a story about your business to them. Often, reporters are on the lookout for great local stories. This is one of the ways to advertise to the older crowd because they love publications.
Team up with a complementary business and share each other’s products with customers. With the right partnership, you can strengthen both of your brands.
19. Teach Workshops and Seminars
Reach out to your local library or community center and offer to teach a skill you know well. Doing so will give you a free opportunity to promote your business and share knowledge.
20. Public Speaking
Giving a speech is a great opportunity to get public recognition and respect. Find opportunities to step out of your comfort zone and get noticed. It’s one of the ways to advertise your business offline.
21. Social Media Marketing
Get your business on Twitter, Facebook, Pinterest, or other social media platforms, and start sharing. Share interesting content, engage with others, and make great offers. This is one of the best ways to advertise your business because so many people rely on social media.
22. A Free Trial
Want to know how to get your business out there? Nothing gets people’s interest better than promoting your business with a free trial or a free demo. Find a low-risk, low-cost way for you to give something away for free.
23. Ask for Referrals
Tell your current clients or customers you’ve worked with in the past that you’d like referrals. You can also offer a bonus if they do refer someone. Make sure you stay in compliance with laws regarding referral fees.
24. Content Marketing
Want to know how to advertise a business to the younger crowd? Creating a blog and posting regularly is an excellent way to become a trusted leader in your industry.
25. Print Advertising
Try placing an ad in the newspaper or targeted magazine. Print advertising can be very successful when targeted accurately. This is one of the best ways to advertise your business to the older crowd.
26. Give Away Coupons
People love getting a deal, and coupons are an easy way to get them to pick up the phone and give you a call or come into the store. This is a good way to promote your business online to your email newsletter list.
27. Promote a Sale
Want to know one of the greatest ways to promote your business? Offer a discount and people will be enticed to buy. It is a great thing to combine with Facebook ads.
28. Barter With Other Businesses
You can trade anything these days. Massages for graphic design. Writing for carpentry. Come up with some creative ways to share your services.
29. Sponsor a Team
More great advertising advice for your business? Getting your logo and business name on the local Little League team is a great way to help kids and get seen.
30. Hold a Contest
Give away a free iPad. Have people give you their email or phone number and then follow up. The contact info is worth a lot. You can also use this as a way to increase your email signup list and get into email marketing.
31. Work on Your Message
The words you use and the message you share is vital to success. Hire a copywriter or continually try to make your message even better.
32. Be Easy to Reach
Nothing scares off customers easier than a non-responsive business. Respond to emails and phone calls promptly.
33. Write Thank-You Notes
Sending a thank-you note or handwritten message to valuable clients is a great way to build loyalty and get repeat business.
34. Upgrade Your Business Cards
Although things have gone digital, business cards are a vital piece of advertising. Make yours count.
35. Rent a Billboard
A billboard ad can be extremely influential with the right message and image.
36. Create Logo Clothing
Whether you design a t-shirt or baseball cap with your business logo on it, these pieces of clothing are excellent ways to gain exposure.
37. Host an Event
People love parties and events, so make it a plan to host one at your business location.
38. Provide Great Customer Service
Field all questions with great poise and patience. Always give customers a smile and your business will grow.
39. Utilize Online Forums
Find the online forums in your business niche and regularly contribute. Answer questions and gain authority.
40. Public Transit Ads
If you live in a large metropolitan area, advertise your business on a city bus or train for mass exposure.
41. Brand Your Car
Whether you have a business vehicle or not, put your business logo on the side of your car with a clear phone number or website address.
42. Email Signatures
Make sure your email signatures contain contact information for your business. This makes it easy for people to know more about your offering.
43. Yelp Ads
Get your business up and running on Yelp. Customers will review your business and with positive reviews, more traffic from search engines and search results will steadily flow in.
44. Direct Mail Marketing
The power of direct mail marketing is immense. Find your target audience, craft your message, send the mail, and analyze the response.
45. Radio Ads
A radio ad is an excellent way to target geographical regions and reach a lot of people.
46. Make a Podcast
If you have intelligent and interesting information to share, set up a Podcast radio show. You can easily reach a whole new breed of audience. Also, you can develop a better relationship with your current audience.
47. Advertise on Mobile Apps
The mobile market is huge. Find ad space on different apps that mesh with your industry and audience.
48. Start a YouTube Channel
YouTube is the number one video service online and is free to get started with digital marketing. Create some videos and share your business.
49. Get Published Online
Getting your article published online is one of the best ideas to promote your business and at a very low cost. Reach out to a website or online magazine that shares news on your industry and share your experience through writing.
50. Advertise on TV
A television ad gives you the opportunity to create something that engages viewers and reaches them in their homes.
Advertising for your business does not have to cost you a fortune. These 50 ways demonstrate that with a little creativity, determination, and persistence, your business can reach a larger audience very quickly.
Need help with more advertising advice for your business website online? Contact us today to learn more.