Implementing an SEO strategy can sound overwhelming to those who aren’t experts in the field. But luckily, you don’t have to dedicate every minute of the day to researching, testing, and tweaking to see what works. WPamplify has these 5 tips to simplify your SEO strategy.
Quality over Quantity
Think of all your content. The images that you use, the words that you write, and the posts and tweets that you share. Do they hold value to your audience?
Think about it. Is your content answering a question, or solving a problem? If it does neither of these things, then it might not hold much value to your marketing strategy, or to your audience.
There’s a widely-known phrase in the search engine optimization world: “Content is King.” Your website content plays a huge role in attracting visitors. However, don’t create content just for the sake of creating content. Think quality over quantity.
This means that you should write content that answers a question. Create compelling content that helps solve a problem. This is what your visitors are looking for.
Use a Mobile-Friendly Design
With the number of mobile device usage sharply on the rise, more people will be browsing while on the go. This means that your website should be designed with smartphones and tablets in mind. Google boosts websites that are designed for mobile devices, which in turn penalizes sites that are non-mobile-friendly.
Google offers a free tool to test how mobile-friendly your site is.
Share on social media
It’s no secret that social media is a huge player in our everyday lives. As a business owner with quality content, being active on the right platforms can help you increase visibility. This is because your social media profiles will rank in the search engines.
For example, if you search for “EA Sports” on Google, the company’s Twitter page, Facebook page, and YouTube channel were on the first page of results.
Plus, Google displayed additional information in the right sidebar, showing social media profile links and a snippet about the company which was pulled from Wikipedia.
How do you stay active on social media? The easiest way is to share your content. Post or tweet your latest posts on Facebook and Twitter. This spreads your content to the timelines of your followers, and it may also help others discover your company.
You can also share and retweet interesting or related content from other brands to your followers. If you’re an Instagram user, you can leverage hashtags to spread content that is rich in beautiful or engaging imagery.
Add Social Sharing Buttons
If customers love your products or content so much that they’re willing to share them with friends and family, then make it easy for them to share.
You do this by adding social sharing buttons to your site. All a user has to do is click a button, and your content is instantly shared onto Facebook, Twitter, or any other social media platform. Adding this function will help increase your brand visibility without you even lifting a finger.
Optimize Your Images
Images are great to use for many reasons. For website visitors, they’re visually appealing and they can encourage them to take an action. Plus, images help make your content become easier to read by breaking up large blocks of text into smaller blocks.
However, properly optimized images can also help with your SEO efforts. The following factors should be taken into consideration:
- People: Your images should be relevant to the article it’s included with. A misleading or confusing image will turn off visitors.
- Search engines: You can place keywords within image titles, alt text, and descriptive texts. Be sure to use the most appropriate keywords.
- Filename: Choose a file name that accurately describes the image. For example, if you’re using an image of a printer to describe your printer repair service, the file name shouldn’t be high-school-reunion.jpg.
Load speed: Google holds site speed as a factor when determining page rank. So it’s important to think about the physical size and file type of your images.
Taking simple steps to optimize your images will boost your search ranking.
Let us Simplify Your SEO
We are happy to evaluate your website and content. Contact WPamplify today for more information on how we can help you simplify your SEO strategy. Applying these steps can help you gain an edge on the competition.