In the past, we’ve discussed several search engine optimization tactics that you can take to improve your website. Finding keywords, designing for mobile devices and properly making use of the alt attribute of images are just some of the most common things you can do to improve your page rank. But did you know that there are other more advanced things you can do to improve your SEO? Let WPamplify help you take a look at some of them.
Remove Low Performing Pages
Sometimes, no matter what strategy you implement, you may find that certain pages on your website just don’t get any traffic. It might not be interesting or useful enough, and every idea you can think of to bring visitors to it doesn’t work.
In that case, you should consider combining those pages into one, or even just deleting them.
By doing so, you can potentially improve your rankings.
But why would this work? Because Google prefers fewer pages that are strong over many pages that it considers weak.
So take a look at how many visitors are coming to your pages. If you think content from low-traffic pages can be combined to one page, create a single page just for that, and then monitor the traffic through your Google Analytics dashboard. Or, consider removing those pages altogether.
Use the <ol> Tag for How-to Searches
You’ll notice that some searches that involve asking how to do something display at the very top an ordered list of steps.
For example, the search query “how to plant a tree step by step” shows a multi-step list as the first result. This list is numbered, and each step is very brief but gives enough information to give the user an idea as to what to do.
What does this mean for your content?
If you write a post that answers a how-to question by detailing a certain order of steps, then you should list your steps using the ordered list tags, or <ol>. This way, Google will recognize the correct order of how to complete a process or set of actions to reach the desired result.
Answer for the Question, “What is KEYWORD?”
When you search for a keyword that’s not too specific or a term that’s highly competitive, you may notice a pattern on the first page of search results.
Your keyword will appear in the format of “What is KEYWORD” in either the post title, the H1 tag, or the meta description.
When searching for a definition, Google will display results on the first page that answers the question, “What is KEYWORD” because it assumes that that’s what the user is looking for.
If your content is going to be based around a definition, then part of your content should include a section that answers the question “What is KEYWORD.” Ideally, this question can be used in your H1 tag, followed immediately by a paragraph that begins with “KEYWORD is…”
Update Your Old Content
If you already have plenty of blog posts on your website, here’s your chance to revisit some of them.
They may be posts that you’re proud of thanks to proper use of headline tags, relevant images, and overall great content.
But can you build upon this? Sure!
Go over your post, and find a spot where you can link to a site with high authority.
Plus, reread your title and meta description. If there’s room for improvement, then you can change these two items. But be sure to keep the URL of your post the same, so you don’t have to worry about duplicate content.
WPamplify Can Implement These Techniques
At WPamplify, we can help identify which advanced SEO techniques would work best for you. Our team has the knowledge to perform these strategies that will help your small business gain exposure and customers. Contact us today to get started.